Calculate the effectiveness of your media advertising efforts with ease. Our calculator works for all digital ad campaign types, including Facebook Ads and Google Ads.
CPM stands for Cost Per Mile. Also known as Cost Per Thousand Impressions which is a metric used to measure the cost effectiveness of online advertising campaigns. It represents the cost of displaying an advertisement 1,000 times to a specific audience. CPM is often used to plan and buy display advertising, where the focus is on reaching a large number of people, rather than a specific target audience.
To calculate CPM, you need to divide the cost of your advertising campaign by the number of impressions received, then multiply by 1000. The formula is:
For example, if you spent $500 on a campaign and received 100,000 impressions, the CPM would be:
CPM = ($500 / 100,000) * 1000 = $5
This means it cost $5 to deliver your ad 1000 times to your target audience.
A CPM calculator is necessary when you want to determine the cost-effectiveness of your online advertising campaign based on the number of impressions it received. It is particularly useful for display advertising campaigns, where the focus is on reaching a large audience, rather than a specific target audience.
The total cost of your media advertising campaign can be located in the ad management platform you use, such as your Facebook Ads account.
The ad management platform you use, such as Facebook Ads, will display the number of views for your advertisement.